Led by Principal Adviser Dr Daniel Jess, our market strategy advisory team combines the best of traditional, digital–and now–artificial intelligence based marketing, advertising and branding strategies and tactics into a unified, structured approach that isn’t confusing for leaders and founders.

Dr Jess brings more than two decades of experience advising complex organisations on marketing, commercial and product strategy. He has won multiple Innovation Awards (including UniSQ) and led some of the most impressive marketing and brand agencies in Brisbane.

In this specific service area, we only work with organisations where Affekt is entrusted to help leaders identify, evaluate and pursue growth opportunities that create long-term value.

Outcome-specific partnerships

Growth Strategy

The old way of crafting marketing strategies is long since dead. Now, using real insights from your organisation and elsewhere, we identify and prioritise opportunities for sustainable growth, market expansion and long-term value creation. We work with you to craft an approach that is realistic, practical and theoretically achievable. Our strategic planning process is totally evidence-based and conscious of technological advancements (such as AI) that are already impacting your organisation.

Strategic Marketing and Growth Execution

It is an aged saying, but a plan without action is no plan at all.

We commit ourselves to each client partner organisation to establish and execute tactical (operational) plans to deliver measurable results. The kind of results that directly underpin overall growth and which can be explained precisely in that way.

Depending on your growth strategy, tactical execution may include:

• Brand positioning

• Customer, client and patient experience

• Referral pathway optimisation

• Thought leadership

• Executive and founder positioning

• Partnerships and alliances

• Market expansion

• New service launches

• Lead generation

• Content development

• Public relations

• Marketing performance reviews.

Learn more about our strategic execution here and why it matters capability experts lead your market planning.

Discuss your growth priorities with us

Whether you're facing uncertainty, opportunity or both, we can help you bring greater clarity to what comes next.